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Here you will find all the information you need regarding the job’s summary, scope, and key responsibilities.
The Email Marketer’s role revolves around planning, designing, and executing various email marketing campaigns. Responsibilities include creating engaging email content, optimizing subject lines and visuals, segmenting email lists, ensuring compliance with regulations, and monitoring performance through analytics. This position supports remote work flexibility and prioritizes safety and security measures.
Email Campaign Management:
– Planning, designing, and executing email marketing campaigns for various purposes, including newsletters, promotions, and customer engagement.
– Creating compelling email content, subject lines, and visuals to maximize open rates and click-through rates.
– Developing email marketing strategies to achieve campaign objectives.
– Managing and segmenting email lists to target specific audiences effectively.
– Ensuring compliance with email marketing regulations, including CAN-SPAM and GDPR.
– Maintaining accurate subscriber information and handling unsubscribe requests promptly.
– Monitoring the performance of email campaigns through analytics tools.
– Analyzing key metrics such as open rates, click-through rates, conversion rates, and ROI.
– Making data-driven recommendations for campaign optimization.
– Creating and scheduling email campaigns using dedicated email marketing software.
– Designing visually appealing email templates and engaging content.
– Testing emails for compatibility across various email clients and devices.
– Ensuring that all email content is clear, engaging, and accurately resonates with our English-speaking audience is vital for achieving campaign objectives.
Remote Work Flexibility and Safety Measures:
– Working remotely with the flexibility of adaptable hours.
– Maintaining open communication with the team and manager is vital for effective collaboration.
– Ensuring data privacy and security by using a personal laptop or PC to protect sensitive information.
– Maintaining a stable internet connection is essential for uninterrupted work, along with a distraction-free workspace to maximize productivity.
– Using a headset and camera for effective communication during remote work, promoting clear and efficient interactions.
– Proficiency in email marketing platforms.
– Strong analytical skills and ability to interpret data.
– Knowledge of email marketing best practices.
– Familiarity with HTML for email template customization.
– Experience with A/B testing and marketing automation.
– Proficiency in spoken and written English is crucial for effective communication and content creation in this role.
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